Droutinelife : Naktichya Lagnala Yaycha Serial is started on Zee Marathi at 10 pm from 18th January, 2017. It is aired from Wednesday to Saturday.
The Show is produced by Atul and Aparna Ketkar. It is directed by Gautam Koli. The series is presented by Wagh Bakri Mili Tea. Chuk Bhool Dyavi Ghyavi Cast, Wiki, Story, Timings is also started on 18th Jan taking the time slot of 9:30 pm
Naktichya Lagnala Yaycha is the story of Deshpande’s and their beloved daughter Nupur. A family with royal lineage but lost glory is on a quest to find an ideal match for their daughter. A motley ensemble of relatives with their own quirks and fancies set out to find a match which suits their own individual tastes. Nupur is spoilt for choice & has to set her mind on the one ideal prince charming for herself.
USP: Eminent personalities from the Marathi entertainment industry (celebrities) would be the prospective proposals for Nupur. Every week one new celebrity will be a part of this show, the journey is to see who does the family and Nupur approve of.
- Prajkata Mali as lead
- Anikest Vishwasrao
- Sonali Pandit
- Prasad Oak
- Ragini Samant
- Shashank Ketkar
- Avadhoot Gupte
- Sanjay Sugavkar
- Shakuntala Nare
- Pournima Talvalkar
- Asit Redij
- Varsha Dandale
- TV Serial Name: Naktichya Lagnala Yaycha Ha
- TV Channel: Zee Marathi
- Genre : Drama
- Start/Launch Date : 18th January 2017
- Timings : 10.00PM
- Regular Telecast Timings : Wednesday to Saturday
- Producer : Atul and Aparna Ketkar
- Director : Gautam Koli
Zee Marathi has launched two new blockbusters Chuk Bhool Dyavi Ghyavi and Naktichya Lagnala Yaycha on 18th January in its late prime time 9:30 PM and 10:00 PM. The double launch is promoted with a double impact campaign. Interesting story plots coupled with all-time favourite star cast has been promoted on-air as well as off-air.
Apart from strong promotion via regular ATL mediums, synergies were drawn across mediums to optimize the marketing promotions for the launch of two new shows slated to launch on the same day. The 10-day Outdoor campaign panned across at-least 100 hoardings in Mumbai, Pune and Rest of Maharashtra, 50 Bus Shelters in Mumbai.
Both show promos were aired during the screening of the ‘OK Janu’ and ‘TiSadhya Kay Karte’ especially in the Marathi pockets which helped build the curiosity for the show launch & reach out to the desired audience across more than 300 screens (single & multiplexes screens) in Mumbai, Pune & across Rest of Maharashtra.
One of the premiere initiatives and USP of the show is its Title Montage. For the 1st time in MGEC the title Montage of ‘NaktichyaLagnalaYaycha’ Ha has been done in one shot. While the title montage of ChukBhoolDhyaviGhyavi is an animated depiction of the show’s essence.
In addition to the ATL Campaign, special vox-pox videos were shot keeping in mind the theme of the shows which helped reach out to at-least 6lacs fans over a period of one week.