Snapdeal has released a new ad titled ‘Yeh Diwali Dil ki Deal Wali’ with Aamir Khan as the run-up to the Diwali campaign. The 360 degree campaign, conceptualised by FCB Ulka is focused on the upcoming festive season and aims to build excitement and anticipation among the consumers. The campaign is spread over 8 weeks with a series of commercials to follow soon. The new ad announces the start of the Diwali sale (Preview Monday) on Snapdeal from September 28. The Dil Ki Deal campaign with Aamir as the face of the brand was introduced early this year by Leo Burnett.
Snapdeal Preview Monday Advertisement
Watch and Enjoy Snapdeal Preview Monday Advertisement
Snapdeal Dil Ki Deal TV Advertisement
Watch and Enjoy Snapdeal Dil Ki Deal TV Advertisement
Speaking on the creative strategy, Vasudha Misra, Senior Creative Director FCB Ulka Delhi, said, “Diwali is perhaps the most cluttered time in the advertising calendar. The greatest challenge at this time is to create something that makes an impact without adding to the cacophony. Thus we arrived at the idea of sale-o-shayari.”
There has been good response of the campaign with people making conversations and eagerly waiting for the Diwali sale to kick-start. The hashtags #DiwaliDilkiDealWali and #SnapdealDiwaliComingSoon have been trending.