Droutinelife : Television and film production company Balaji Telefilms is launching the ambitious venture ALT Digital Media, a specialized digital content business wing. The company will provide on-demand entertainment, Original and exclusive Content on digital platforms such as Mobiles, Computers, Tablets, Smart TVs and Game Stations.
ALT Digital Media will initially develop content in Hindi and English, and later in other regional languages. All the content will be available on subscription-based and premium ad-supported models to domestic and global Indian audiences. In addition to developing its own platform, ALT is also seeking associations with technology and video distribution platforms.
The Queen of Indian television, Ekta Kapoor has extended her arms with her upcoming venture ALT Balaji. The digital platform has already garnered enough buzz by lining up creative content for its platform. And if reports are to be believed, it is tentatively set to launch sometime in March.
Dev DD will be its first project. Dev DD is a bold, sexy feminine take on Devdas