Amazon India launches new ad ‘Ek Bar Amazon Try Toh Kar…Ho kar Befikar’
With the increasing number of e-commerce websites and with the increase in number of players offering online discounts every day, there are still a group of the consumers, who hesitate to make any kind of online purchases. The reason being, they have fears like- what if the product is not original or comes defective, then where will they go to return them? To cater to this set of audience, Amazon has launched a new campaign titled ‘Ek Bar Amazon Try Toh Kar…Ho kar Befikar’ where it addresses the fears and inhibitions in the minds of the consumers.
Watch and Enjoy ‘Ek Bar Amazon Try Toh Kar…Ho kar Befikar’ Adertisement
The campaign is conceptualised by Orchard Advertising. It tells the consumers to at least try online shopping once. The brand has been using the hashtag #TryTohKar to initiate conversations on social media. Two ads have been launched till now, the first talks about 100% original products being sold on the platform and the second TVC highlights the easy-return policy of products purchased from the site.