Sony Pictures Television Networks launched a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues on 28 September. Sony launches global green campaign; India focus on waste disposal titled titled ‘Picture This’. The viewers will engaged with environmental issues which are important to each market. ‘Picture This’ will then combine these local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect our natural resources.
In India, the ‘Picture This’ campaign will focus on the issue of waste disposal.
Picture This will include on-air and online elements, events and viewer participation opportunities. At launch, some of the topics will include: recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America; and deforestation in Romania.
The campaign will be aired across channels like AXN, Sony Channel, Sony One, AXN Black, AXN White, Sony PIX HD, Sony SIX HD, AXN Sci-Fi, AXN Mystery, Animax, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Turbo, getTV and CineSony.