Sony Pal is Hindi General Entertainment Channel (GEC) which is strongly Connected to the women in the family. Sony Pal, the Newly Launched Channel from Multi Screen Media (MSM), is all set to Launch two new campaigns – ‘Lakh Lakh Badhaiyaan’ and ‘Luka Chupi’ with its brand ambassador Juhi Chawla.
Starting in mid of December, the channel will award Rs 1 lakh to one lucky winner under its ‘Lakh Lakh Badhaiyaan’ initiative. Viewers have to tune in during primetime and answer simple questions based on the shows on Pal and send their answers via SMS. A Daily Winner of Rs. 1 Lakh will be announced on the Channel.
In its second initiative ‘Luka Chupi’, viewers will be invited to play hide-n-seek with Juhi Chawla and win exciting prizes. It is a first of its kind On Air Initiative.